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Looking back on 2008

Welcome to our final newsletter for 2008. We hope you enjoy the new look and layout.

2008 has been a mixed year, though it is pleasing to say that our firm continued to grow and prosper. This was possible through the development of additional services such as our leadership development program, and project work from new clients such as Coles, WorleyParsons, Adelaide Brighton, A J Lucas Group, Cardno and BHP Billiton. Of course we would not be where we are as a firm without our existing clients. A big thank you for your support and business.

There’s no doubt we are in the midst of a challenging economic environment. Numerous studies indicate that organisations who continue to invest in tough periods will be better positioned to respond quicker to a market upturn than those that curtail all investment.

We believe that during these challenging times the need to strengthen an organisation’s brand and have this lived and breathed internally is of critical importance. Further, engaging employees through internal communication and having leaders who walk the talk will assist to ease employee insecurity and create a more productive work environment.

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EngagingLEADERS™

DO YOUR MANAGERS INSPIRE A ‘PASSION FOR WORK’ AND POSITIVELY IMPACT ON THE ENGAGEMENT, RETENTION AND PERFORMANCE OF YOUR EMPLOYEES?

Esprit Australia is The Right Group’s most recent graduate of the EngagingLEADERS™ program. Espirt engaged The Right Group to up skill and energise their management teams in order to get the best out of their brand and people through strong engaging leadership.

In current economic times, a focus on building customer loyalty is imperative and having managers on your team that can lead, engage and inspire employees to deliver exceptional customer outcomes is a top priority. The Right Group’s leadership development program is focused on developing quality leaders with the skills and capabilities to truly engage the hearts and minds of their employees.

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Survive the slowdown by building brand loyalty

Faced with financial insecurity and instability, people will seek out brands they feel they can trust to rebuild a sense of stability in their lives. Recession calls for an increased focus on value and requires organisations to adopt a strategic perspective to look at the kind of value they are providing to the market.

Companies that adapt rather than abandon their brand strategy will successfully weather out the difficult times and be ready for a quick shift into growth mode after the recession lifts. The weaker brands will fall by the wayside. Harvard Business School Professor, John Quelch says…

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Abandoning your Employer Brand could be costly

The rampant war for talent may have eased off, but the reality is that exceptionally talented people still have options to move. How at risk are you at losing your key talent – the people who are tasked with reducing costs, driving productivity and successfully navigating the company through these tough times? Abandoning your employer brand strategy during recessionary times could prove a costly mistake in the long run.

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Christmas Wishes

Merry Christmas - from all of us at The Right Group we wish you a safe and enjoyable festive season and best wishes for the year ahead.

Kind regards,

David Kent
Managing Director

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